Three Days in L.A. with the TAG Heuer Connected Watch Modular 45
Another major TAG Heuer sports sponsorship announcement, another whirlwind press trip to attend said announcement, and — best of all — another opportunity to wrist-test one of the brand’s newest models — in this case, version 2.0 of the original TAG Heuer Connected Watch, dubbed the Connected Modular 45. And boy, is it modular.
TAG Heuer Connected Modular 45 – partsRegular readers of my “Borrowed Time” series of experiential watch reviews may recall last year’s trip to the MLS All-Star Game in San Jose (for which TAG Heuer was official timekeeper), during which I put the original TAG Heuer Connected Watch through its paces. In April, TAG Heuer invited a small group of journalists to Los Angeles for another major event: the celebration of its partnership with the Amgen Tour of California and professional cycling’s BMC racing team, which featured the unveiling of the tournament’s official Best Young Rider jersey, designed by graffiti artist and TAG Heuer “ambassador” Alec Monopoly. For this experience — which included a cocktail reception (and Alec Monopoly art exhibition) at Galerie Montaigne and a dinner at West Hollywood’s legendary Chateau Marmont — I was hooked up with the Modular 45 and free to discover the numerous upgrades from its predecessor and additional functionalities, of which there are many.
Alec Monopoly (in hat and scarf) with TAG Heuer North America president Kilian Muller, Amgen Tour of California president Kristin Klein, and models for the Best Young Rider jerseys, at the sponsorship launch event.